Developer Marketers are tasked to sell to an audience who do not like to be sold to. How do we redesign your B2D GTM processes so it aligns with and augments the unique buying behaviour of developers!
How do you feel hobby/personal projects fit into this?
I've often seen the pattern of a developer using a tool for a personal project at the weekend, then later finding a use for it at work. So the search/discovery isn't always initially driven by a business need.
How do you feel hobby/personal projects fit into this?
I've often seen the pattern of a developer using a tool for a personal project at the weekend, then later finding a use for it at work. So the search/discovery isn't always initially driven by a business need.