The Best Resources on Developer Sales and Marketing
The Best Resources on Developer Sales and Marketing
Marketing and selling to developers is tough and there are very few resources today that help you learn about this topic. This can make it challenging to know where to start and what are the best practices to follow.
In this blog, we will explore the best resources for developing a successful developer sales and marketing strategy.
Developer Markepear
Developer Markepear by Jakub Czakon is a blog that provides in-depth insights into what developers want from marketing efforts. The blog covers a wide range of topics like:
The blog's extensive coverage makes it an excellent resource for anyone looking to develop a successful developer marketing and sales strategy.
OpenView Partner's Blog
The OpenView Partner's Blog is in general a great resource. Especially on developer marketing one of the standout articles is the Ultimate List of Developer-Focused Sales and Marketing Resources, which aggregates some of the best articles on developer marketing.
The blog is a great starting point for anyone looking to get started in developer marketing.
BVP Atlas
This blog by Bessemer Venture Partners has a wide range of resources that provide in-depth insights about developer focused GTM. Some of the standout articles focused on developer marketing include:
Eight Laws of Developer Platforms- a classic must-read for understanding developers.
Measuring the engagement of an open source software community
How Developer Platforms can Triumph over three most common PLG roadblock
The Heavybit Library
The Heavybit Library is an essential resource for anyone looking to learn about developer marketing and sales. Some of the standout articles are:
The platform provides valuable content from operators who share their hands-on experience in developer relations, developer marketing, and sales.
Developer Marketing Alliance
The Developer Marketing Alliance is a dedicated community that’s specific to developer marketing. The community offers a wide range of resources, including:
Alliance Developer Marketing Community - A Slack channel, where you can connect with like-minded professionals.
The videos covering their Developer Marketing Summit, which provide a lot of valuable insights.
The State of Developer Marketing Report, which provides insightful data on the state of developer marketing.
The Developer Marketing Alliance helps you to drill into the tactics and mindset required to effectively market to the developers.
50 Lessons on Developer Marketing - Nick Moore
This twitter thread by Nick Moore provides 50 extremely valuable tips and tricks covering the right way to market to the developers.
IronHorse
IronHorse’s blogs offer valuable insights into what developer marketing is and what it’s not! Some of the best blogs address questions like: What is B2D marketing? How to build a thriving developer community? And, what some of the large companies are missing out about developer focused marketing?
Conclusion
Developing a successful developer marketing and sales strategy requires a unique approach that is tailored to the audience. While one size does not fit all, the resources mentioned in this blog do provide valuable insights and a great starting point to develop your own Developer Focused GTM motion.
PS: This is not an exhaustive list and we are sure we missed out some great resources. Please feel free to write to us at connect@reo.dev